ENOUGH

​This booklet was developed by Western Kentucky University's student advertising group, Red 186 (the name comes from the Pantone of the school's color), for the National Student Advertising Competition hosted by the American Advertising Federation. We were tasked with designing a comprehensive campaign that would combat binge drinking among college students. We developed the ENOUGH campaign, a gritty, edgy and honest look at binge drinking. I was one of the guiding voices in the campaign and was responsible for designing the pitch book and shooting all the photography. The project was chosen as first-runner-up. The complete book can be view here.